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Case studies

  1. Google · Senior User Experience Designer

    Hotel Deals

    Creating a consistent language for hotel value across Search.

    Projected incremental annual Travel Ads revenue
    $16.9M
    Travel Ads revenue lift in the early experiment
    +0.60%
    Read the case study

  2. Uber · Product Designer, Lead

    Driver Loyalty

    A two-week trial that let Uber drivers use Uber Pro benefits before earning them.

    Program comprehension
    +29%
    Program awareness
    +20%
    Read the case study

  3. Uber · Product Designer, Lead

    Driver Onboarding

    Helping drivers arrive prepared and start earning.

    Vehicle inspection completion
    +72%
    First-trip completion
    +39%
    Read the case study

  4. TestBox · Senior Product Designer

    Demo Creation Engine

    Turning a demo marketplace into a demo creation engine for sales teams.

    Win rate among adopting vendors
    +123%
    Demo consistency
    2×
    Read the case study

Additional projects across B2B, consumer, fintech, and micromobility are available on request.