Nisa Andrews

• Lead projects from discovery and product definition through prototyping, validation, launch, and ongoing product improvement.
• Use AI-assisted development to turn independent product ideas into working prototypes across personal style, health, and cultural experiences.
• Founded and designed Design Sensei (opens in a new tab), a marketplace connecting startups with 50+ vetted senior design advisors, owning product strategy, service design, core marketplace flows, and product prototyping.

• Led end-to-end product design for emerging Google Search and YouTube Travel Ads experiences, translating ambiguous customer and business problems into clear workflows, high-fidelity prototypes, scalable interaction patterns, and production-ready specifications.
• Led UX for Hotel Deals experiments, defining how deal signals adapted across the design system, while supporting a projected $16.9M annual revenue opportunity.
• Designed a new Travel Ads booking experience that turns discovery and booking into an intuitive flow within a high-engagement consumer surface, supporting a projected multibillion-dollar annual revenue opportunity.
• Partnered with product, engineering, research, analytics, and design-system teams to evaluate experiment arms, present recommendations to senior stakeholders, resolve edge cases, and move concepts toward launch.

• Reduced trial setup time by 25% and increased trial-to-purchase conversion by 15% by redesigning onboarding and guided product-evaluation workflows for a complex B2B sales platform.
• Designed interactive product environments that helped enterprise buyers evaluate software using realistic data and workflows rather than relying solely on sales demonstrations.
• Created high-fidelity prototypes and conducted usability testing with enterprise customers, translating observed friction into clearer setup flows and reusable interaction patterns in partnership with product and engineering.

• Designed an inventory and field-operations system that reduced fleet vehicle loss by 30% and improved labor efficiency by 20% across distributed operations.
• Mapped complex operational workflows and designed dashboards that helped field teams locate vehicles, understand status, coordinate work, and take the appropriate action at each stage.
• Balanced field-user needs, operational policy, technical constraints, and business goals while creating a shared system used across multiple teams and locations.

Promotions: Product Designer I → Product Designer II

• Raised understanding of Uber Pro rewards from 62% to 80% and awareness from 75% to 90% through moderated research with drivers, rapid prototyping, and iterative redesign of the loyalty experience.
• Led 0→1 mobile product design for Driver Rentals across the U.S. and Brazil, increasing conversion by 40% by simplifying vehicle discovery, eligibility, and decision-making.
• Designed and tested high-volume mobile experiences with drivers, translating behavioral insights into clearer information hierarchy and product decisions.

Promotions: Associate User Experience Designer → User Experience Designer

• Helped win a $1.6M engagement through a UX audit and redesign proposal that connected customer-experience problems to a clear product and content strategy.
• Designed responsive frameworks and reusable interaction patterns for large-scale redesigns of HP, Honda, and T-Mobile digital platforms with complex content and stakeholder requirements.